Laadli Week is launched
‘Laadli week’ is launched and it begins from today (Monday), 13th April, 2009. It is a joint effort by the entertainment channel STAR PLUS and KC Mahindra Educational Trust’s Project Nanhi Kali. Under this program, they are targeting to educate 600 underprivileged young girls in Sawai Madhopur in Rajasthan. Laadli Week would be continued as an annual affair.
STAR PLUS launched a drama-series show ‘Sabki Laadli Bebo’ is based on the story of a family whose life revolves around their daughter ‘Bebo’. A girl child born to them after three sons was an occasion they looked forward to with great hope and anticipation, and an event that changed their whole world and filled it with happiness, laughter and sunshine.
The channel will raise funds through various contests on its show.