Selling Advertisement On Your Blog
Deciding your Advertisement slots
Before starting selling of ad slots, you need to decide the slots and the price for the slots. Once you decide the slots and decide the pricing, you should add a advertisement sale page where you can explain the details, terms of service clearly so that there is no confusion after the sale. You can add links to theso that the interested advertiser can create the ad and make the payment. You can create different banners type like text ads or image ads with different sizes.
Automating the sale of Ads
Having an automated system to sell ads and manage ads is very important. There are many ways to server ads like or you can use self hosted adserver using OpenX. But Google Ad Manager does not have a system to automate the process, but there is a tool called oiopublisher which does the work for you. This is an excellent wordpress plugin which will do all the work for you including the payment procedure as well as reporting to your customers. I have been using this plugin for the past 1 year and it has done a good job for me. Other advantage of having an automated system is that you can manage ads efficiently and the advertiser will be comfortable and will be impressed with the system when he gets the reports emailed automatically.