I found a post at Darren’s Blog which says for blogs its around 2 to 5% which keeps me happy that my ads are well blended and placed well. I was just doing some calculations about my Adsense revenue and found that I can earn handsome if I have good traffic. If I have a traffic of about 1million pageviews a day, I can earn about 2,000 $ a day, which is a good revenue for a blog. I know that I cannot do this for 1 year atleast, but I find my traffic growing good and surely I can get to that spot.
All I need is to create good content and increase the number of posts on my blog.
If you do not use Google Adsense, just try it, its the best source of ads and revenue for your blog. Google adsense inventory never run outs of ads for any of your blog pages and it shows relevant ads which increases the CTR and finally your revenue from the ads.
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